Outdoorsy fashionistas have been fawning over Muttonhead’s unisex apparel since 2009, when twin sisters Mel and Meg Sinclair launched the Toronto-based brand. It’s not just the refined approach to casual-wear that caught buyers’ attention, but the line’s locavore credentials. Muttonhead’s small batch–made clothes are designed, sewed and made with fabric that’s woven and dyed within the GTA.
Five years after launching Muttonhead, the Sinclair sisters cut the ribbon on their first storefront. When they opened, the impeccably curated shop had a art gallery–like quality to its layout. The room treaded towards scandinavian minimalism (pine shelves, polished concrete floors). As the store's offerings grew to include not only Muttonhead apparel, but other small North American brands as well as Toronto-made grooming products, the shop's look matured to accommodate the growing inventory. Thanks to a few maple stumps acting as shelves, the room now has a minimalist-but-still-distinctly-Canuck feel to it. The odd splash of plaid inventory only helps foster that Canadian feeling.
