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Over the past four decades, Charm Diamond has grown to be the largest Canadian owned & operated independent jeweler; building the business on quality, trust & experience in helping Canadians celebrate the most important moments of their lives – love, marriage, anniversaries & other milestones. Charm’s success story was a labor of love. In 1972, founder Richard Calder sold his car & house to finance the first Charm store in Halifax. With a mission to, ‘Win the Customer for Life’, Calder quickly grew the business by focusing on quality product & unmatched customer service. Soon, his wife Sharon would join the business and together they would grow the business to over 70 stores nationwide. Benefit from Lifetime Warranties on diamond products. See their extensive inventory of Canadian Diamonds Charm’s, Glacier Fire Signature collection is mined, cut & polished in Canada. Each Glacier Fire Canadian diamond has a Certificate of Origin so owners can trace the history of their diamond.