Although the company was officially founded in the 60's, the market for fur is attached to the Robertson family for over six generations. At the time of the Hudson's Bay Company and Revillon Frères and the Robertson family developed the market for raw fur by buying and selling the result traps hunters Montagnais, Cree, Algonquin and Atikameks.It was not until 1971 that the company opened a storefront as a craft booth specialized in fur, while preserving its important aspect of trade in raw furs. Along with this initiative, the company develops quietly designing boots, mittens, hats and fur coats.In the 1980s, the company further clarify its role by acquiring companies Furs and Micheline Leclerc Faucher of Montreal. From raw furs, the company is able, therefore, to make and remodel fur coats. The arrival in 1998, the winner of the Golden Claw, the most prestigious design awards and apparel in Quebec, Jean-François Morissette, and instead the company in a strategic development which will lead to the highest peaks at the beginning of the third millennium