A Custom Analytics Dashboard Helps Applied Process Improve & Monitor Their Online PresenceAs a trusted leader in the austempering industry, our friends at Applied Process (AP) remain deeply committed to delivering important and informative content to their audiences in a way that is personalized and easy to access.A commitment to understanding and better serving their clientele lead AP to invest their time and resources into monitoring their online metrics. With many engineers, buyers and foundry professionals connecting with AP via their digital environment, AP recognized the power of leveraging the way their clients navigate their website and interacted with their content.Like most organizations, Applied Process relied heavily on Google Analytics to help them research and investigate the effectiveness of their digital presence. However, the AP management team quickly grew frustrated and overwhelmed with the sea of numbers and jargon that dominated their Google Analytics account.
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Copy written for Search EnginesSearch Engine Optimization, Search Engine Marketing - done right it will keep you in the top results. Done wrong it could get your website Blacklisted. Even when it's written properly you need to be ready to re-write or adapt without pause - Google's Penguin and Panda taught us that. We also know C-speak.Analytics are fantastic. You can measure almost anything and serve up reams of charts and numbers to 'impress' your client. But the wrong numbers or just pushing out a monthly mountain of raw data has NO value.CEO, CIO, CFO, CMO (the C-level guys). They don't have time to interpret 'high traffic', 'low bounce' or look at fancy pie charts. Analyse and interpret the data and make recommendations. They want ROI and KPI's. Is their investment working Why Why not Present a 'live' update strategy. Do your job so they can do theirs. We do this for a living.Everyone wants to save money and do it themselves, but they don't. Not over the long haul anyways, and this is NOT set-and-forget marketing.