Vivah actually started out as Directions East a trading company back in 1972 by Zell Goodbaum who was living and working in India. Zell developed a wide range of gift items and ethnic art objects for sale in Canada. For about 12 years, he traveled back and forth 3 times a year to the East, as well as across Canada, developing a successful wholesale distribution company. Among his customers were Birks, Eatons, Fairweathers and Suzy Shier.
For over 100 years, Peoples has provided an accessible and comfortable shopping experience for its Canadian consumers. With its strong assortment of affordable fine jewellery like engagement rings, necklaces, gold rings, earrings, bracelets, wedding bands and brand?name watches, Visit your Peoples Jewellers in Toronto today!