Mindshape To the uninformed, the distinction may be subtle. However to those of us who live the dashing, often dangerous life of Brand Marketing, the differences are gripping.
We all know storytelling isn't a unique marketing tactic and we've talked about it a lot here on The Letter M blog. But let's be honest, you are likely getting a little tired of hearing about the virtues of storytelling, and probably more so of the term 'storytelling' itself.