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ColdAd™ is a term meant to describe an inbound marketing strategy. This is in contrast to the outbound marketing term 'cold calling'. ColdAd™ is a leading, total solution Internet marketing company located in Toronto, Canada. Simply put, we plan, implement and manage integrated marketing solutions on the Internet. Through inbound marketing (Content marketing / Blogging, Social Media, Search Engine Optimization, Email Marketing, and Website Development), we are able to attract new visitors, convert them into new leads and engage them to become loyal clients.

The business software industry is at a crossroads. For too long, business software vendors have failed to meet the needs of mid-size companies that are increasingly frustrated with the high cost and complexity of traditional enterprise applications that were designed for multi-billion dollar corporations. By integrating the rich functionality of Infor's applications with Microsoft's intuitive technologies, we will be able to provide mid-size businesses with fast and affordable solutions that meet their functionality needs and are easy to use. This combination of power and simplicity is the direction our industry is headed.'