At Effective Edge, the only way we know how to approach each project is by finding out more about your products, getting to know your competition and looking at the marketplace in which you compete. This makes your products part of our products, and we co
We all know storytelling isn't a unique marketing tactic and we've talked about it a lot here on The Letter M blog. But let's be honest, you are likely getting a little tired of hearing about the virtues of storytelling, and probably more so of the term 'storytelling' itself.