As brothers growing up, soup it UP founders Ian and Adam Nefsky didn't agree on everything, but one of the things they did agree on was a love of great food.And even though both of them had worked in the food industry, neither originally imagined that was where their entrepreneurial spirit and love of food would take them. Ian had a successful real estate career and Adam had just graduated from Marketing.Although Toronto had many places to eat in the mid-1990s, it was lacking the kind of place Ian and Adam would want to go to for lunch, a place where they could get a traditional soup and salad or sandwich that offered variety to suit their tastes, was quick, made from quality ingredients and served fresh.Never ones to back away from a challenge, the brothers combined their skills, experience and love of food to create the kind of place they were looking for that combined traditional lunch fare with a healthy modern twist.And so began soup it UP, in 1996, with a single location in Toronto, on Yonge Street south of Bloor.
It was important to both Ian and Adam that soup it UP soups were made only with fresh all natural ingredients and without any preservatives. It wasn't long before word of their tasty soups and hearty chili began to spread. Rather than the downtown office building crowd having to travel to them, soup it UP brought their soups to the financial district and never left.At soup it UP, with such a variety of soups and toppings for your salad or sandwich, you never have to have the exact same meal twice, but once you find your favourite combination, you will definitely want to.
It was important to both Ian and Adam that soup it UP soups were made only with fresh all natural ingredients and without any preservatives. It wasn't long before word of their tasty soups and hearty chili began to spread. Rather than the downtown office building crowd having to travel to them, soup it UP brought their soups to the financial district and never left.At soup it UP, with such a variety of soups and toppings for your salad or sandwich, you never have to have the exact same meal twice, but once you find your favourite combination, you will definitely want to.
Soup It Up welcomes you to their establishment. They are open nightly Monday and Saturday and over week-ends and are readily accessible by public transit and bicycle. Come visit them in a neighborhood acknowledged as stimulating. Payments by MasterCard and Visa are recognized.
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