Art is a unique, deep and personal experience. However, artists' success with the public, depends on own visibility, and on contacts and network they manage to develop. This is where ''the Club'' plays an important role.
Heffel has developed a unique approach to the fine art auction business by taking a very traditional business formula, as developed by Sotheby's and Christie's over their 150 years in business, and adapting this sales and marketing process and philosophy to modern Internet technology.