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Actuate provides software to more than three million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub – the world-class deployment platform – to significantly improve productivity of developers working on customer-facing applications.
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We offer an array of services geared for optimizing our clients marketing strategy through research, planning and analytics that include:Digital Marketing StrategyWe analyze our clients current digital positioning in the marketplace, lead workshops with their teams, identify opportunities and develop strategies that are actionable and conducive to a solid digital presence.Search Marketing Strategy. There is great value in developing a search strategy that integrates optimization efforts with paid media services which can drive lift in clicks, interactions and conversions.Social Media Strategy.There is a vast resource of consumer generated content on blogs, video-sharing sites, Wikis, discussion boards, website forums and newsgroups. We find and map the active communities that users visit regularly; analyze what's being said, and identify areas of potential risk as well as opportunities to our clients. Finally, we develop strategies to help our clients embrace, energize or support those communities that their brands have created.Mobile Marketing Strategy.We work with our clients to define mobile opportunities to achieve their marketing goals and enhance their reach.
Built with the idea that MGAs need to be more than product wholesalers, the Daystar team has dedicated themselves to helping advisors increase revenue through marketing support, education, tools, incentives and guidance.