In 1948, Ed Mirvish opened HONEST ED'S which became the WORLD'S FIRST true bargain store. All with the help of cashing in his wife's $212 insurance policy. In April of that year, Ed painted a sign over his store which read 'NAME YOUR OWN PRICE! NO REASONA
This section of the site contains a collection of articles and tipsheets for you to use in your daily life – from information about how to take care of your fabrics, to ways to incorporate the latest trends in fashion and accessories into your wardrobe.We'd like to take a moment to thank the ladies who graciously allowed us to photograph them – most of them were just in the store shopping when we asked if they would be willing to demonstrate!