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Benjamin Moore began his business venture in 1883, manufacturing a coating for walls called Calsom Finish, with his older brother, Robert M. Moore, in a small building in Brooklyn, New York. A profit was made on operations in that first year and growth of the business came quickly. In 1889, a New York Corporation was formed; shortly thereafter the present New Jersey Corporation was organized.In his earliest years as founder of the Company, Benjamin Moore articulated a personal philosophy that became the company's first credo. He believed the company should pursue The application of Intelligence to Industry based upon Integrity. The three key words of that statement, Intelligence, Industry, and Integrity, were soon adopted as the three core values of the organization. These values are also known today as Leadership, Innovation and Performance, as stated in our Internal Vision. This philosophy continues to serve as the guiding principle behind Company policy.The Triangle M logo in its present day form was developed in 1925 by L.P. Moore, when the concept of Integrity, Intelligence, and Industry was expanded to be the guiding principle of the Company in its dealing with customers, suppliers and employees. It signifies the three I's and is still proudly worn by Benjamin Moore employees on their service pins.In 1892, Benjamin Moore refined the process he originally developed for his Calsom Finish and introduced a new product called Muresco - a wall and ceiling finish unique for its time. So popular was Muresco that it became a household name and has found a place in Webster's Standard Dictionary. Over the years, there followed a number of new and innovative products: Sani-Flat, a lead free, decorative, flat finish that could withstand frequent washings. Then came Utilac, quick drying enamel that became a popular replacement for the volatile lacquers of the period.Due to extraordinary and growing demand for its paint products, Benjamin Moore and Co. launched an expansion program in 1897. This was done to provide proper service to a growing customer base. Over the next ten years, the Company established a subsidiary in Chicago, and built a factory in that city. It erected a plant in New Jersey and purchased a factory in Cleveland.On September 7, 1906 the Canadian company was incorporated.

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