Baby On Board Apparel (BOBA) is an online store that sells fashion forward maternity t-shirts. The company launched in April of 2009 and is looking to expand into the wholesale market. All products can be produced using NAFTA friendly materials which make the t-shirts easy to ship to the United States.
Upon approval by City Council, every business automatically becomes a member. Everyone benefits, so everyone pays. A BIA arises from the retail and professional activities of a main street, but it also helps to stabilize and revitalize the surrounding community.