The-Prometheus-Project near Durham ON (1711 Result(s))

The Co-operators Group Limited is a Canadian co-operative with more than $48 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The organization protects over 629,000 lives, 800,000 homes, 1.3 million vehicles, 39,000 farms and 197,000 businesses. It insures 175, 000 employees through Group Benefits plans, offers a wide range of Wealth Management products and provides Credit Lfe insurance to 617,000 Canadians. The Co-operators is well known for its community involvement. As a co-operative insurer, the organization believes it has a responsibility to help build stronger, safer communities by actively supporting distraction-free driving, mental health, flood safety and sustainability. The Co-operators is listed among the Best Employers in Canada by Aon Hewitt and Corporate Knights' Best 50 Corporate Citizens in Canada.

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Posted on June 25, 2014 by BarbaraYou see it all the time: Sales & Marketing. They are frequently linked as if they were two of a kind. But, as anybody who has worked both sides of the street knows, it ain't necessarily so.From an academic point, I knew that. But from practical experience, I can now personally attest to it. I spent more than ten years in creative and strategic marketing and I am now involved daily in sales.Marketing is not Sales (and vice versa)Marketing's job is to create the demand. And, it supports sales with creative marketing collateral, for instance ads, brochures, websites. Sales is all about the 'now' making the close, inking the deal, getting the cheque.As a digital magazine publisher, I've got my fingers on two buttons: content and sales.