What El's Creative, also known as What El’s Idea, was founded more than 25 years in Toronto, Ontario of Canada with the aim to provide integrated design services through strategic wayfinding masterplanning, all-around design methodology and precise contract management in order to build effective and efficient visual communications through all media in the built environment. Project collaboration with corporate clients, architects, engineers, general contractors and signage fabricators and their installers. No retail or private residential project.