iLoveModesty.com was founded in 2009 in order to create an online clothing boutique that would fill the void that existed in the Canadian clothing market where it was difficult to find women's clothing that was modest and, at the same time, fashionable.
On April 8, 2014, all of the outstanding shares of the common stock of The Jones Group, Inc. were acquired pursuant to a merger transaction by investment funds managed by Sycamore Partners Management L.L.C. for $15 per share. The acquisition was valued at approximately $2.2 billion.