Fred Berni is our CEO and Founder. He's been helping companies select the best franchisees and employees for over 20 years. In collaboration with a team of experts, including an Associate Professor of Psychology at a local university, he's developed a line of innovative products to help others succeed. Some of his accomplishments include developing tools that predict the performance of franchisees, retail and quick serve restaurant in-store managers, quick serve restaurant employees, employees in a service environment, membership sales associates for the spa industry.
Yellow Stone Research provides market information and advisory services to help our clients make better business decisions: Including developing and offering the right products in the right places at the right prices for the right people in order to grow their businesses.
We introduced sales tracking in many of our industries, initially using consumer panels, and are known as the industry authority for market size and trends. We started our first retail tracking service for toys and have launched services in more than a dozen industries since then.
We have brought many other industry firsts to clients. In-home product purchase scanning research, bar-coded surveys, website intercept sampling research, computer-based meters, and receipt harvesting are all part of Yellow Stones patent portfolio. We continue to innovate to meet the needs of today’s businesses, offering new solutions to drive manufacturer-retailer collaboration and address a range of complex business issues.