Clients bring us projects of all types and sizes because we consistently work with them to achieve their research goals and enable them to focus on their part of the research process.
Fred Berni is our CEO and Founder. He's been helping companies select the best franchisees and employees for over 20 years. In collaboration with a team of experts, including an Associate Professor of Psychology at a local university, he's developed a line of innovative products to help others succeed. Some of his accomplishments include developing tools that predict the performance of franchisees, retail and quick serve restaurant in-store managers, quick serve restaurant employees, employees in a service environment, membership sales associates for the spa industry.
General Purpose Entertainment (AKA General Purpose Pictures) is an independent Canadian television production company that produces and delivers high quality, critically acclaimed content across all platforms to major broadcasters worldwide. Headed by award-winning industry veteran Scott Clark McNeil, the company is recognized internationally for the substantial inroads it has made in the genres of reality, lifestyle, docu-soap and kids content, and for its signature General Purpose style. GPE has produced hundreds of hours of programming including The Heat With Mark McEwan for Food Network, Holmes on Homes and The Fix for HGTV Canada, Extreme Babysitting for YTV, Rebel Without a Kitchen for Travel + Escape, Save Us From Our House and Making House for W Network, and Shotgun Reno for Slice.
Based in Toronto and New York, eurOptimum is an industry leader in the design, fabrication, and installation of innovative interior spaces. Our talented and dedicated team of employees has contributed to eurOptimum’s international success for more than 25 years. Our custom products are tailored to meet the needs of any environment, including corporate offices, commercial banking, retail stores, hospitality, healthcare, government, and more.