The mandate of Fruiticana is providing superior customer service by finding out what people want and fulfilling their need, and what they are looking for is better quality at the best price. This has been a key pillar of the business philosophy. Fruiticana leases large farms in Mexico to keep its stores well stocked with premium products picked at the peak of ripeness, but also emphasis on sourcing a large selection of fresh fruit and produce from local growers and farmers. It is committed to provide customers with an ever-changing selection of the freshest produce possible, as well as a wide array of unique and speciality spices and hard to find items from far-off corners of the globe.
At Chalo FreshCo you’ll find amazing prices and fresh ingredients—plus a wide selection of South Asian specialty foods. Now you can save money and time by doing all your grocery shopping in one store!
In 1994, Tony Singh, Founder and President carefully planted and nurtured a seed by establishing a small produce store in Surrey called Fruiticana. Nearly 20 years later, that seed has blossomed into a grocery-store empire that now encompasses 500 employees, 18 locations across BC and Alberta and annual sales of more than 100 million.