A recent study by Radio Ad Lab, an independent research group, shows that online radio advertising can be effective because it combines two unique features into one advertising medium.
Radio advertising works because of the personal nature of radio. The power of voice allows radio advertising to tap into the word of mouth feeling that is so effective in advertising. It adds a little more credibility to the message than some other forms of advertising.
On the other hand, the internet is perceived as being more factual. It is a place where many people turn for information, and to better understand the world. When you combine that with the power of radio, you can see how internet radio advertising can be very effective.
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Piper Media is Toronto's "one stop shop" for all your marketing requirements - branding, product sheets, brochures, pamphlets, billboards, signs, the internet, and television. We do it all - concept to applause. We specialize in digital media content production which includes but is not limited to the following: photo, video, new media, graphics, animation, virtual tours, green/blue screen video, steady cam and crane video, sound and music recording, scripting, editing, special effects, and HDR stitched photography. Media content can be delivered in any codec ie. for DVD authoring, internet viewing on PC or Mac related products and handheld devices or for television. Our principals have been serving the Toronto area for over ten years and have gained a relatively high profile in the field of content media production because our professionals always deliver the highest quality product to our clients at a reasonable price.
We create mind-blowing experiences for clients around the world. Our main goal is to use the latest technology advances to communicate messages in an original and innovative way and generate crowd-pleasing moments. We have specialised in creating unique digital experiences from 3D stereoscopic contents to holographic projections and 3D mappings.
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Operating from Bogota, LPX Digital offers services to the entire globe with strategic alliances in Sao Paulo, Atlanta, Los Angeles, Toronto and London.
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