General Purpose Entertainment (AKA General Purpose Pictures) is an independent Canadian television production company that produces and delivers high quality, critically acclaimed content across all platforms to major broadcasters worldwide. Headed by award-winning industry veteran Scott Clark McNeil, the company is recognized internationally for the substantial inroads it has made in the genres of reality, lifestyle, docu-soap and kids content, and for its signature General Purpose style. GPE has produced hundreds of hours of programming including The Heat With Mark McEwan for Food Network, Holmes on Homes and The Fix for HGTV Canada, Extreme Babysitting for YTV, Rebel Without a Kitchen for Travel + Escape, Save Us From Our House and Making House for W Network, and Shotgun Reno for Slice.
Fred Berni is our CEO and Founder. He's been helping companies select the best franchisees and employees for over 20 years. In collaboration with a team of experts, including an Associate Professor of Psychology at a local university, he's developed a line of innovative products to help others succeed. Some of his accomplishments include developing tools that predict the performance of franchisees, retail and quick serve restaurant in-store managers, quick serve restaurant employees, employees in a service environment, membership sales associates for the spa industry.